Strategic Alliances and Where to Find Them
Have you ever read Acres of Diamonds? The most obvious place to start looking is your own back yard. This story is very well explained in Acres of Diamonds.
So the first place I would look for joint venture partners is in my own back yard. Think of your own customer database or mailing list. Your existing customers are a great place to start looking for joint venture opportunities, after all, they already trust you. This trust can be converted into more opportunities and more business.
Magazine Publishers
Focus on the smaller or niche magazines and you will find a rich resource of hungry publishers who will often be open to a carefully crafted joint venture. It’s the same with people who distribute newsletters on line or printed material off line. They are a fabulous resource, often with very large databases and hungry customers.
Library
Your local library offers you a rich resource of excellent material that you can research. There are reference books available that show you the numbers of members. In the USA and Canada you can review http://www.mediafinder.com/. They have around 75,000 newsletter for you to explore. There is a cost involved with this service so do your sums first before subscribing.
Another great USA based service is Standard Rates and Data Services http://www.srds.com. In the UK you can go to a list broker like Marketing File http://marketingfile.com/ I wouldn’t personally go out and buy a big list from a list broker because the chances are good that a business will already have an active relationship with your target market and this is likely to be warmer than a cold list.
Your library is going to have some great resources for research. You could always buy these directories your self. They are normally quite expensive so you could always see if they are available on eBay. Even the older ones still have gems.
Yellow Pages
This publication is now showing it’s age a bit because so much is researched on-line. But, the people who already advertise in yellow pages are a useful point of contact for joint ventures.
Seminars
Seminars or workshops are good places to meet opportunistic people who are often open to joint ventures. Be choosy about which ones you attend but generally they can be a rich pool of motivated people. Paid for seminars will have some of the better joint venture opportunities because you won’t get so many tyre kickers.
Search Engines
Go to Google and type in the keywords that you are looking for. You will be surprised what pops up.
Discussion Boards
Are a great place to find passionate people. These forums give you a chance to form relationships and build up trust before suggesting a joint venture deal.
Newspaper Ads
Lets face it if people are advertising in newspapers they are probably looking for business. Contact them and start a discussion.
Your Website
If you have your own website, think of ways you might be able to use it to search out for joint venture opportunities. Why not mention that you are open to joint ventures and explain what you are looking for.
Ezine Directories
Competitors
I know this might sound a bit odd to start with, but your competitors could offer you useful partnership opportunities. Some of the fiercest competitors can become the strongest joint venture partners.
And the mailing will also be very targeted. Why not capitalize on this and make a handsome profit?
Referrals
Ask for joint venture referrals from existing customers. Just pick up the phone and ask them who they might know.
Other Places to Find Partners;
- Business events
- Newsgroups
- Business Directories
- On-Line classifieds
- Magazines / trade magazines
- Trade Fairs
There are hundreds of places to look, have fun.
strategic alliances are a tool for accomplishing mission and important organizational goals. The need for a strategic alliance should emerge from an agency planning process. That planning process should help identify the concrete value provided to the organization of a strategic alliance. Ultimately, the importance of a strategic alliance needs to be balanced against the potential threat an alliance presents to an organization’s identity, For example, is the security a potential alliance creates for an organization’s future more important than the potential loss of identity created by the alliance? The answer to that question can only be answered by the organization involved in the strategic alliance. However, it is important to remember that all alliances do not affect an agency’s identity; indeed, some alliances may not affect an agency’s unique identity at all.
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Tanyaa
Internet Marketing
Comment by tanyacatherine — October 12, 2008 @ 10:43 pm